AI Insights · Timothy · July 2025
Top 5 Pixel Games on iOS in New Zealand: Q2 2025 Performance
Explore the performance trends of the top 5 pixel games on iOS in New Zealand during Q2 2025, with insights on downloads, revenue, and active users.
During the second quarter of 2025, the performance of top pixel games on iOS in New Zealand showcased interesting trends in downloads, revenue, and active users. Here's a look at the data provided by Sensor Tower.
Color by Number：Coloring Games saw its weekly revenue gradually rise, peaking at around $406 in mid-May. Weekly downloads experienced a significant increase mid-April, reaching 1.8K, before tapering off to 978 by the end of June. Active users started at 1.4K and peaked at 3.7K in early May, followed by a gradual decrease.
Black Mirror: Thronglets had modest revenue, with occasional spikes reaching $20. Downloads began strong at 1.8K in April but declined to just over 100 by June. Active users mirrored this trend, starting at 1.7K and ending at 157.
Tomb of the Mask: Pixel Maze experienced steady revenue growth, peaking at $88 in early June. Downloads showed a slight increase, with a peak of 471 in mid-May. Active users remained relatively stable, fluctuating between 7.5K and 8.1K.
Cup Heroes saw a notable rise in revenue, reaching $638 in mid-June before falling to $160 by the end of the month. Downloads peaked at 390 in early May, with active users consistently around 2K throughout the quarter.
Finally, Melon: Sandbox maintained a steady revenue stream, peaking at $275 in mid-April. Downloads varied, reaching 349 in mid-April and closing with 326 at the end of June. Active users remained robust, consistently hovering around 9K to 10K.
For more detailed insights into these trends, visit Sensor Tower's comprehensive reports.
